Description

Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success by Sean Ellis and Morgan Brown

Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success by Sean Ellis and Morgan Brown is a practical business and marketing book that explains how modern companies use data, experimentation, customer insight, and rapid testing to achieve fast and sustainable growth. Written by two leaders in the growth hacking movement, this book provides a clear framework for startups, entrepreneurs, marketers, product teams, and business owners who want to grow smarter and faster.

The book explains that business growth is not only about advertising or traditional marketing. Instead, successful companies build cross-functional growth teams that combine marketing, product development, data analysis, engineering, customer experience, and sales. Through continuous testing and learning, businesses can identify what attracts customers, what keeps them engaged, and what encourages them to buy, return, and recommend the product to others.

Hacking Growth explores how some of the world’s fastest-growing companies use growth hacking strategies to improve customer acquisition, activation, retention, referral, and revenue. The book teaches readers how to find growth opportunities, run experiments, measure results, improve products, and build repeatable systems for business expansion.

This book is especially valuable for entrepreneurs, startup founders, digital marketers, e-commerce owners, product managers, business managers, and anyone involved in online business growth. It gives practical guidance on building a growth process instead of relying only on guesswork, one-time campaigns, or expensive advertising.

Hacking Growth covers important topics such as growth marketing, startup growth, customer acquisition, retention strategy, product-market fit, analytics, experimentation, conversion optimization, referral systems, and data-driven decision-making. It is useful for both small businesses and larger companies that want to create a more innovative and measurable approach to growth.

Perfect for readers interested in business, marketing, entrepreneurship, startups, digital strategy, e-commerce, product management, and customer growth, Hacking Growth is a powerful guide for understanding how companies can grow faster through testing, teamwork, and smart strategy.

About the Authors

Sean Ellis is an entrepreneur, growth expert, speaker, and author widely known for coining the term “growth hacking.” He has helped companies such as Dropbox, LogMeIn, Eventbrite, and Lookout achieve rapid growth and is recognised as one of the pioneers of modern growth strategy.

Morgan Brown is a growth leader, author, and startup advisor known for his work in growth marketing, product-led growth, and scaling companies. Together with Sean Ellis, he coauthored Hacking Growth to share a practical playbook for building repeatable growth systems.

Buy This Book in Sri Lanka

You can order Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success by Sean Ellis and Morgan Brown online from Book Lounge Sri Lanka with islandwide delivery across Sri Lanka.

Official Website & Contact

Sean Ellis Official Website: https://www.seanellis.me

Sean Ellis Books Page: https://www.seanellis.me/books

GrowthHackers: https://growthhackers.com