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Turning the Flywheel  A Monograph to Accompany Good to Great by Jim Collins

Turning the Flywheel: A Monograph to Accompany Good to Great is a powerful and practical business guide by internationally renowned leadership expert Jim Collins. Building on the concepts introduced in his bestselling classic Good to Great, this concise yet impactful book focuses on one of Collins’ most influential ideas—the Flywheel Effect.

The Flywheel Effect explains how extraordinary organizations achieve lasting success not through dramatic breakthroughs or single transformative events, but through a series of consistent, disciplined actions that build momentum over time. Just as a massive flywheel requires persistent effort to start moving but eventually gains unstoppable momentum, successful companies and leaders create sustained growth through continuous improvement and strategic focus.

In this insightful monograph, Collins demonstrates how organizations can identify, design, and strengthen their own flywheel. Readers learn how successful businesses align their activities around a clear purpose, reinforce key strengths, and create self-sustaining cycles of growth and achievement.

Drawing on decades of research and observations from high-performing companies, Collins provides practical frameworks for leaders, entrepreneurs, and organizations seeking long-term success. The book illustrates how the Flywheel concept can be applied not only to businesses but also to nonprofits, educational institutions, government organizations, and personal career development.

Turning the Flywheel emphasizes the importance of discipline, consistency, strategic alignment, and patient execution. Rather than chasing quick fixes or temporary trends, Collins encourages leaders to focus on building systems and processes that generate compounding results over time.

The book explores themes such as leadership, organizational excellence, business strategy, growth, execution, performance improvement, entrepreneurship, and long-term success. Its concise format makes it an accessible and highly actionable resource for professionals at every stage of their careers.

Whether you are leading a startup, managing a growing company, developing a nonprofit organization, or seeking personal growth, Turning the Flywheel offers valuable insights into how sustainable success is created and maintained.

As a companion to Good to Great, this book serves as both a practical toolkit and a strategic guide for anyone committed to achieving exceptional results through focused and disciplined action.

A companion guidebook to the number-one bestselling Good to Great, focused on implementation of the flywheel concept, one of Jim Collins’ most memorable ideas that has been used across industries and the social sectors, and with startups.

The key to business success is not a single innovation or one plan. It is the act of turning the flywheel, slowly gaining momentum and eventually reaching a breakthrough. Building upon the flywheel concept introduced in his groundbreaking classic Good to Great, Jim Collins teaches readers how to create their own flywheel, how to accelerate the flywheel’s momentum, and how to stay on the flywheel in shifting markets and during times of turbulence.

Combining research from his Good to Great labs and case studies from organizations like Amazon, Vanguard, and the Cleveland Clinic which have turned their flywheels with outstanding results, Collins demonstrates that successful organizations can disrupt the world around them—and reach unprecedented success—by employing the flywheel concept.

About the Author

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Jim Collins

Jim Collins is a student and teacher of exceptional human endeavor and a Socratic advisor to leaders across all sectors of society.

Having invested more than three decades in rigorous research, he has authored or coauthored a series of books that have sold in total more than 11 million copies worldwide, including the #1 bestseller Good to Great, the enduring classic Built to Last, and other highly-influential writings such as Great by Choice, How the Mighty Fall, Beyond Entrepreneurship, Good to Great and the Social Sectors, and Turning the Flywheel.

In recent years, Jim has broadened the scope of his work, extending out from the question of what makes great companies tick to the study of remarkable people and their lives. His newest book (available April 2026) tackles the big question implicit in its title: What to Make of a Life. Grounded in a ten-year research project, it offers transformative lessons on constructing—and reconstructing—a life through the cliff moments and transitions we all will face repeatedly in our lives.

Through his research, Jim seeks to uncover timeless principles on which people can reliably depend. Concepts that emerged from Jim’s earlier work have become part of the leadership lexicon, such as: Level 5 leadership, First Who (the right people on the bus), the Hedgehog Concept, the Flywheel, 20 Mile March, Preserve the Core/Stimulate Progress, and BHAGs (Big Hairy Audacious Goals). His writings and teachings have had a lasting impact and proved integral to the building of many great organizations.

Driven by a relentless curiosity, Jim began his research and teaching career on the faculty at the Stanford Graduate School of Business, where he received the Distinguished Teaching Award in 1992. In 1995, he founded a management laboratory in Boulder, Colorado, where he conducts research and engages with CEOs and senior-leadership teams.

Jim has a passion for learning and teaching in the social sectors, including education, healthcare, government, faith-based organizations, social ventures, and cause-driven nonprofits. In 2012 and 2013, he had the honor to serve a two-year appointment as the Class of 1951 Chair for the Study of Leadership at the United States Military Academy at West Point.

He holds a bachelor’s degree in mathematical sciences and an MBA from Stanford University, and honorary doctoral degrees from the University of Colorado and the Peter F. Drucker Graduate School of Management at Claremont Graduate University. In 2017, Forbes selected Jim as one of the 100 Greatest Living Business Mi

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